WHAT IS IT?
Our VIDEO SEO SERIES unlocks the ability to create video content on a regular basis that is built to drive traffic to your client’s website and increase their online reach while transforming their brand into a thought leader and influencer.
We do that by producing a series of videos that allow professionals to speak about their business, their services, trends in their field, and whatever topics potential clients might be searching for. These videos also show off your client’s services and how they outshine competitors.
The best part? We accomplish this in just 1 day of filming at their office or location.
EXAMPLES
WHY VIDEO?
Video is a high impact marketing tool. It’s versatile, it’s powerful, and it’s guaranteed to set you apart.
Here are just some of the reasons video is the right choice for your next campaign.
Face Time
Clients aren’t going into business with a website – they’re going into business with PEOPLE. Video enables face to face time with potential clients to show them who they’ll be working with.
Increase SEO
Video drives a 157% increase in organic traffic from search engines (Brightcove)
Versatility
Video can be utilized across countless marketing channels. Use it to elevate a website, blog, social media, ads, email campaigns, and beyond.
Deeper Impact
People spend on average 2.6X more time on pages with video than those without (Wistia)
``VIDEO SOUNDS GREAT...BUT WHY A SERIES?``
Creating one video is great–but why stop there?
We think bigger, approaching every production with a plan for how we can get multiple pieces of content out of one day of shooting.
Then, you’ll be able to release fresh new content across all channels on a consistent basis. Think of it like your own streaming series with new episodes dropping on a schedule that fits your marketing strategy.
After producing a series–your client will have a library of valuable video content that covers a wide range of topics and can continue to be used for different campaigns and scenarios for years to come.
You don’t create a business strategy one day at a time, why create a video campaign one video at a time?
Perhaps the biggest advantage is the massive cost savings. The in-person video production is the most expensive part of the whole project, so doing only 1 shoot for multiple pieces of content is the most budget-friendly option for video creation.
MEDIA IMPACT SCALE
WHY GRAVITY?
We know we’re not the only video company out there, but we’re the right one to partner with for a video series that gets results. Gravity understands not only what one video will do for your business, but the impact a video series will have over time.
Quality
We believe in a proven, polished approach that results in high quality end product. This includes working with only vetted professionals and a review process that ensures top notch content.
Personal Touch
Work with a dedicated project manager every step of the way. From the first brainstorming session, to outlining and scheduling your shoot, through the editing process, until the final draft is approved.
Personality
Your videos should reflect your personal brand. We work to produce videos that unlock your story and put your difference-makers front and center, showing potential clients what makes you special.
Value
We do everything in our power to maximize your time and budget. We offer a range of packages, including a monthly payment options that lower the barrier of entry and can fit nicely into your marketing plan.
1. Pre-Production
Connect with your project manager whose first job is to work to understand your brand and marketing goals
Utilizing a comprehensive discovery form, we develop a set of interview questions and potential video topics along with a shot list of footage to be filmed
We’ll provide guidelines, best practices, and a schedule for the production day so you’ll know how to prepare and what to expect
This step also includes logistics like scheduling a date and time for a Gravity approved videographer to come to your location and film
2. Production
Our videographer comes to you, anywhere in North America.
Production day is divided into 2 parts–interviews and b-roll.
Interviews are conducted using the prepared Q&A and topic list and can feature your company’s leadership, team members, and/or clients.
B-roll includes filming your staff in action, your location, equipment, materials, scenery, or anything else that will help display your company’s personality & services while also make the video more engaging
3. Delivery
After the shoot, our editing team gets to work honing quality final products ready for distribution.
Each edited video includes lower thirds, text graphics, animated logo with call to action, licensed background music, and other enhancements.
You’ll receive a first draft and then up to 3 revisions are included on each video so we can nail your vision and style