You’ve probably heard the term “b-roll” but do you know exactly what it is? We explain here what this important video tool is and how it’s used. TRANSCRIPT: B-roll is one of those video industry terms that a lot of people know on the surface level but don’t always understand the importance of capturing that […]
Nervous step in front of the camera? We’ve got some great tips to help you nail an on-camera interview. TRANSCRIPT: When I’m prepping people to film an interview that we’re going to edit down, I often tell them we aren’t expecting you to go out there and be Brad Pitt or Meryl Streep and give […]
Are you taking the proper steps to make sure your videos are effective on mobile platforms? Watch our latest Quick Hit for some best practices. TRANSCRIPT: A lot of clients ask me about best practices for videos that are destined for mobile viewing so I wanted to put out some of our top tips for […]
When it comes to customer testimonials, nothing is more powerful than video. In this Quick Hit, Gravity.Video’s creative director breaks down why video testimonials are so important. TRANSCRIPT: A large number of industries rely heavily on testimonials and referrals as a key way to grow your business. And if you think text testimonials on your […]
If you’re planning a video marketing campaign, be careful not to make these common mistakes! TRANSCRIPT: I see video marketers making mistakes all the time so I wanted to go over some of the biggest ones that are easy to avoid. Number one is cut to the chase. A long-winded intro that takes forever to […]
Ready to produce an animated explainer video but not sure where to start? Our latest Quick Hit walks you through the best way to structure one. TRANSCRIPT: An animated explainer video is one of the absolute best ways to walk people through a new product or service. I want to lay out for you the […]
For businesses looking to stand out in your area – video could be the secret weapon that sets you apart from the competition. Watch our latest Quick Hit to learn more TEXT VERSION: A lot of clients ask me about best practices for videos that are destined for mobile viewing so I wanted to put […]
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