February 25, 2021

[VIDEO] Why Video Testimonials CRUSH Text

When it comes to customer testimonials, nothing is more powerful than video. In this Quick Hit, Gravity.Video’s creative director breaks down why video testimonials are so important. TRANSCRIPT: A large number of industries rely heavily on testimonials and referrals as a key way to grow your business. And if you think text testimonials on your […]

February 11, 2021

[VIDEO] Common Video Marketing Mistakes

If you’re planning a video marketing campaign, be careful not to make these common mistakes! TRANSCRIPT: I see video marketers making mistakes all the time so I wanted to go over some of the biggest ones that are easy to avoid. Number one is cut to the chase. A long-winded intro that takes forever to […]

February 4, 2021

[VIDEO] How to Script an Animated Explainer Video

Ready to produce an animated explainer video but not sure where to start? Our latest Quick Hit walks you through the best way to structure one. TRANSCRIPT: An animated explainer video is one of the absolute best ways to walk people through a new product or service. I want to lay out for you the […]

January 14, 2021

[VIDEO] Why Video is a Game-Changer for Local Businesses

For businesses looking to stand out in your area – video could be the secret weapon that sets you apart from the competition. Watch our latest Quick Hit to learn more TEXT VERSION: A lot of clients ask me about best practices for videos that are destined for mobile viewing so I wanted to put […]

August 14, 2020

[VIDEO] Quick Hit #6 – What does a great video editor do?

This Quick Hit is all about the importance of great video editing and what skills an experienced editor brings to a project. Video transcription: The funny thing about video editing is that great editing isn’t really noticeable. Of course you’ll notice flashy transitions and text flying at your face, but there are a lot of […]

July 30, 2020

[VIDEO] Quick Hit #5 – The Importance of Consistency in Video Marketing

In our latest Quick Hit, we discuss why consistency is such an important factor in video marketing. Video transcription: An essential factor in any video marketing campaign is consistency. That means a few different things. First off, you want to commit to a style. If every 10 seconds you have a completely new color scheme […]

July 9, 2020

[VIDEO] Quick Hit #4 – 3 Questions to Help You Start Video Marketing

In our latest Quick Hit, we go through 3 questions to help you start planning your video marketing strategy. Video transcription: If you’re looking to get into video marketing, one of the first things you’ll need to decide is what type of video to make. Here are a few questions to ask yourself to help […]

June 4, 2020

[VIDEO] Quick Hit #3 – Stop Shooting One Video at a Time!

We’re back with Quick Hit #3 – find out how you might be wasting time in the way you approach video productions. Video transcription: I have to be honest, when I find out that someone is planning a talking head or interview style video shoot, and planning on only making one video out of it, […]

May 14, 2020

[VIDEO] Quick Hit #2 – Producing Video in the Time of COVID-19

Gravity.Video Quick Hit #2 is here! On this episode we discuss a few of the ways we’re continuing to produce video during these strange and restrictive times. Text Version: When the COVID-19 pandemic hit, we had a ton of video productions planned, all of which had to be postponed, understandably. That didn’t mean we stopped […]

April 30, 2020

[VIDEO] Quick Hit #1 – How Quarantine Made Us “Camera-Ready”

Here is the first in our new series – Quick Hits! We’ll be coming at you every other week with a short video about a topic, trend, analysis, or idea that relates to video marketing or video production. We’re looking forward to sharing these with you and hope everyone is staying well. Text Version: As […]

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