[VIDEO] Why Video Testimonials CRUSH Text

February 25, 2021

When it comes to customer testimonials, nothing is more powerful than video. In this Quick Hit, Gravity.Video’s creative director breaks down why video testimonials are so important.


A large number of industries rely heavily on testimonials and referrals as a key way to grow your business. And if you think text testimonials on your website are enough to have a real impact, you might want to think again.

I’ve brought this stat up before but I’ll say it again because it’s incredible: a study by Dr. James Mcquivey at Forster research showed that, “A minute of video is more convincing than 1.8 million words”.

That’s a huge statement that’s hard to wrap your head around, but the idea is that a video is going to have a much greater effect on the viewer than a written statement that says the exact same thing.

See a video of a person speaking is hitting you with 30 frames a second of something unique and something real. Seeing the emotion on someone’s face is powerful and hearing the tone of their voice as they recount specific experiences is an unparalleled way to understand their feelings.

So when it comes time to get some new customer testimonials, don’t settle for the same boring words everyone uses. Getting living and breathing people in front of the camera to talk about how great you are simply can’t be matched.

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