Top 3 Video Types for Tech Companies [VIDEO]

October 9, 2019

Video Transcript:

Video should be an essential piece of every marketing strategy – especially when it comes to software and technology solutions. If you want to explain what your product does as quickly and effectively as possible, video is your best bet every time.

At Gravity.Video, we produce many types of videos for many types of businesses, but here are the top 3 video types for tech companies that want to get results.

#1 is animated explainers. You’ve seen these everywhere and that’s because, well, they work. Many apps and tools have scenarios that are difficult to explain through text or live action, so animation lets you break down the concepts and give a visual guide showing what your product does and how it can be used.

Even complicated ideas and software can be broken down and explained in just a couple minutes of animation – this will help increase your conversion rate, turning video viewers into new users.

#2 customer testimonials. We live in a world driven by feedback and reviews – companies with happy customers are companies that grow – so getting living and breathing users on film to talk about their positive experiences with your product or service goes a long way in showing off the value of your tech. Text reviews tend to be boring and generic, whereas a well-produced video testimonial packs a major punch.

And #3 is tutorial videos. Showing a specific feature or functionality in action is a great way to engage current users to get them more invested in your product and help them use it more efficiently. It also helps attract new users by giving an in-depth look at how the software looks and feels, while showing how it fits their needs which results in more conversions.

Those are just 3 ways to engage people with your product via video, but there are many more. If you’re looking for a video partner to help produce content that brings in new users, we here at Gravity would love to hear from you.

Send us an email or use the contact form on our website and let’s talk about how we can help you create videos that get results.

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