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January 14, 2021

[VIDEO] Why Video is a Game-Changer for Local Businesses

For businesses looking to stand out in your area – video could be the secret weapon that sets you apart from the competition. Watch our latest Quick Hit to learn more TEXT VERSION: A lot of clients ask me about best practices for videos that are destined for mobile viewing so I wanted to put […]

August 14, 2020

[VIDEO] Quick Hit #6 – What does a great video editor do?

This Quick Hit is all about the importance of great video editing and what skills an experienced editor brings to a project. Video transcription: The funny thing about video editing is that great editing isn’t really noticeable. Of course you’ll notice flashy transitions and text flying at your face, but there are a lot of […]

July 30, 2020

[VIDEO] Quick Hit #5 – The Importance of Consistency in Video Marketing

In our latest Quick Hit, we discuss why consistency is such an important factor in video marketing. Video transcription: An essential factor in any video marketing campaign is consistency. That means a few different things. First off, you want to commit to a style. If every 10 seconds you have a completely new color scheme […]

July 9, 2020

[VIDEO] Quick Hit #4 – 3 Questions to Help You Start Video Marketing

In our latest Quick Hit, we go through 3 questions to help you start planning your video marketing strategy. Video transcription: If you’re looking to get into video marketing, one of the first things you’ll need to decide is what type of video to make. Here are a few questions to ask yourself to help […]

June 4, 2020

[VIDEO] Quick Hit #3 – Stop Shooting One Video at a Time!

We’re back with Quick Hit #3 – find out how you might be wasting time in the way you approach video productions. Video transcription: I have to be honest, when I find out that someone is planning a talking head or interview style video shoot, and planning on only making one video out of it, […]

September 1, 2017

3 Reasons Why Video Editing Will Always Be Essential

With today’s ubiquity of live video – Facebook, Instagram, YouTube, and Twitch are just a few of the platforms enabling users to live stream – it sometimes feels like edited video could go by the wayside. We know this will never actually come to pass, but we thought we would take a step back to […]

August 17, 2017

Be Prepared: What to Know Before You Step In Front of the Camera

  Thank you to Janine Burke for contributing this post. Janine is an LA-based public speaking coach. Visit her website to learn more about her. Imagine you have your first video shoot coming up – everyone is ready to go – production, location, makeup, and hair are all booked. You are confident you can trust […]

May 1, 2017

Guest Article: Empowering Customers Through Instructional Videos

  Thank you to our friends at MacSales.com for writing this guest post! If you’re interested in contributing to our blog, send us an email at info@gravity.video. “Can I actually do this upgrade myself?” It’s a question we often hear at MacSales.com. And despite the intimidation an average user might feel when installing more memory in an iMac […]

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