[VIDEO] Quick Hit #2 – Producing Video in the Time of COVID-19

May 14, 2020

Gravity.Video Quick Hit #2 is here! On this episode we discuss a few of the ways we’re continuing to produce video during these strange and restrictive times.

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When the COVID-19 pandemic hit, we had a ton of video productions planned, all of which had to be postponed, understandably. That didn’t mean we stopped creating video altogether, we just had to think a little bit more creatively about how we approached video. 

For instance, animation has gone full steam ahead. The life of a designer or animator is pretty much socially distancing. You spend a lot of time by yourself, in front of your computer, so it’s been no problem keeping those projects rolling. 

Editing is a similar story. Editors can work very independently in their own space, but they’re not getting that new influx of footage like we would be if all of those productions were happening. But, we could be more resourceful and more creative and go back to previous shoots and repurpose some of that footage. We could leverage stock media, create text graphics, use transitions, photos, and all kinds of stuff available to us to make some great video content despite not being able to those custom video productions. 

We also had some clients that did want to shoot some stuff, but of course we couldn’t come to them. So, they gave the footage to us. They used their phones and webcams, and the video quality is pretty impressive. The audio quality leaves a lot to be desired, but that’s why they send it to us. We do some editing, we clean up the audio, add some music and graphics, and you’ve got a nice little piece that served to communicate to their community what’s going on and provide updates on their services, which helped them take advantage of video even when a time when bringing a video team together to produce a high-quality custom video wasn’t possible. We were still able to keep their video marketing efforts rolling. 

Despite us not being able to come together for collaborative video projects, we’re still keeping the train rolling during these strange times. We hope you’re staying safe and healthy, and we hope you’ll come back for the next Gravity.Video Quick Hit. 

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