[VIDEO] Quick Hit #3 – Stop Shooting One Video at a Time!

June 4, 2020

We’re back with Quick Hit #3 – find out how you might be wasting time in the way you approach video productions.

Video transcription:

I have to be honest, when I find out that someone is planning a talking head or interview style video shoot, and planning on only making one video out of it, it drives me a little bit insane.

It takes a lot of work to set up a video production. Planning out the day of shoot, bringing the video team together, setting up lights, cameras, audio equipment. Shooting all day long, sometimes multiple days. Then organizing all that footage, color grading it, audio correction, graphics packages, branding assets, music, I can go on and on. There is a ton that goes into it and to just come out with one video? The math doesn’t add up – it makes zero sense to me. 

That’s why I always encourage people to think about how they can get multiple pieces of video content out of that one shoot. So come up with some topics you can discuss, each of which can be their own little video. Something as simple as a new service you’re offering, a new tool you’re offering, talking through some success stories. Even bringing in a client and having them do some testimonials for you. Those are great and very popular videos. Even something as simple as discussing what makes your team special – that could be a great piece of video content that helps convert someone into a client.

Each topic you discuss can be its own video and can keep that video marketing machine rolling and not settling for just one video. I’ll spoil the illusion here a little bit – I’m shooting three of these videos today. To set all this up and not do more than one would be super inefficient.

That’s why I say that if you’re going through all the hard work of planning a video production, maximize that shoot and get as much content as you can. You can get up to a year’s worth of content with just one day of shooting. Trust me, it’s worth it.

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