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April 8, 2021

[VIDEO] What is B-Roll?

You’ve probably heard the term “b-roll” but do you know exactly what it is? We explain here what this important video tool is and how it’s used. TRANSCRIPT: B-roll is one of those video industry terms that a lot of people know on the surface level but don’t always understand the importance of capturing that […]

March 25, 2021

[VIDEO] Pro Advice for On-Camera Interviews

Nervous step in front of the camera? We’ve got some great tips to help you nail an on-camera interview. TRANSCRIPT: When I’m prepping people to film an interview that we’re going to edit down, I often tell them we aren’t expecting you to go out there and be Brad Pitt or Meryl Streep and give […]

March 11, 2021

[VIDEO] Top Tips for Mobile Video

Are you taking the proper steps to make sure your videos are effective on mobile platforms? Watch our latest Quick Hit for some best practices. TRANSCRIPT: A lot of clients ask me about best practices for videos that are destined for mobile viewing so I wanted to put out some of our top tips for […]

February 25, 2021

[VIDEO] Why Video Testimonials CRUSH Text

When it comes to customer testimonials, nothing is more powerful than video. In this Quick Hit, Gravity.Video’s creative director breaks down why video testimonials are so important. TRANSCRIPT: A large number of industries rely heavily on testimonials and referrals as a key way to grow your business. And if you think text testimonials on your […]

February 11, 2021

[VIDEO] Common Video Marketing Mistakes

If you’re planning a video marketing campaign, be careful not to make these common mistakes! TRANSCRIPT: I see video marketers making mistakes all the time so I wanted to go over some of the biggest ones that are easy to avoid. Number one is cut to the chase. A long-winded intro that takes forever to […]

February 4, 2021

[VIDEO] How to Script an Animated Explainer Video

Ready to produce an animated explainer video but not sure where to start? Our latest Quick Hit walks you through the best way to structure one. TRANSCRIPT: An animated explainer video is one of the absolute best ways to walk people through a new product or service. I want to lay out for you the […]

January 14, 2021

[VIDEO] Why Video is a Game-Changer for Local Businesses

For businesses looking to stand out in your area – video could be the secret weapon that sets you apart from the competition. Watch our latest Quick Hit to learn more TEXT VERSION: A lot of clients ask me about best practices for videos that are destined for mobile viewing so I wanted to put […]

January 7, 2021

Our New Sizzle Reel for 2021

We’re kicking off this year with our new SIZZLE REEL. This video shows off some of the most interesting and striking work Gravity has produced over the last 4 years. Through video productions in over 35 states, hundreds upon hundreds of edits, and dynamic animation and motion graphic projects, Gravity has put the power of […]

August 14, 2020

[VIDEO] Quick Hit #6 – What does a great video editor do?

This Quick Hit is all about the importance of great video editing and what skills an experienced editor brings to a project. Video transcription: The funny thing about video editing is that great editing isn’t really noticeable. Of course you’ll notice flashy transitions and text flying at your face, but there are a lot of […]

July 30, 2020

[VIDEO] Quick Hit #5 – The Importance of Consistency in Video Marketing

In our latest Quick Hit, we discuss why consistency is such an important factor in video marketing. Video transcription: An essential factor in any video marketing campaign is consistency. That means a few different things. First off, you want to commit to a style. If every 10 seconds you have a completely new color scheme […]

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